How to drive more attention to your most important website content
Tammy Camp, Andrew Warner and Ramit Sethi all have two things in common:
- They are all successful entrepreneurs working in different fields
- They all use HELLO BAR.
Making money online is more about strategy rather than hard-work and Hello Bar implements just that.
It is a new innovative way to attract subscribers to your newsletters or website content.
Hello bar is a tried and tested marketing tool (Did I mention it is completely free?!), with some websites reporting more than 1000 new email subscribers in just 30 days on using Hello bar.
Different Uses
How it works
People are most likely visiting your website because of a specific article but they are very likely to stay and browse more if you can catch their attention in a way that is not intrusive.
Hello Bar steps in…Hello Bar has been designed to maximise your exposure to important content without the irritation of popup/pop-under, flashing or any other type of banners or redirects.
How to get maximum results with Hello Bar
Step 1: Bribing the visitor
You need to lure customers through tangible promises i.e. ebooks and webinars instead of free updates and news.
Hello bar is a nicely designed full width bar spanning the top of your website that instantly grabs attention by bribing a good deal.
The second important part is, where do the clicks take the customers to?
Step 2: Designing the landing page
Our goal is to get the customers e-mail address. You can offer the customers your earlier promised benefit in exchange for their email address. Earlier, a simple form was OK, but nowadays prospects only take action if they find the deal valuable.
Create a simple, but good looking landing page with enough information that explains the benefits of signing up to your newsletter but without giving away too much information about the content of your program.
Step 3: Maximizing the conversion of your landing page
The following points will help increase the conversion rate of the page:
AVOID DISTRACTIONS: Avoid having any other links or sidebars on the landing page. This ensures proper attention on the main goal of the page i.e. obtaining the promised benefit in exchange of the email address.
USE VISUALLY CAPTURING AND URGENT MAIN MESSAGE: A prominent call-to-action button, visually attractive, attracts more people.
USE ACTIVE-TEXT: The conversion rate is better when active words are used like DOWNLOAD and REGISTER rather than boring two-liner stories.
KEEP CONTENT-WIDTH LOW: Surveys show that people do not prefer wide pages, this forces them to use the scrollbars to navigate to content outside the visible area and most people will not go through the trouble. Make sure the content does not exceed 600 pixels.
Hello Bar may not attract 1000 new subscribers per month for every website, but it will definitely direct more traffic to your important website content which was getting diverted before using Hello Bar.
The content is not always king, it is the ability of getting your content noticed.
Hello Bar is hit for this exact reason!
